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How Celebrity Podcast Deals Get Valued: CPM, Downloads and Ad Splits

A star's microphone is worth what advertisers will pay per thousand ears — here is how the number gets built.

Alice Bay

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Death ends a career. It does not end the brand — and someone still gets paid every time the name shows up.

Tanya Brooks

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The percentage a manager takes is a negotiation, and the contract language around conflicts decides who wins when interests collide.

Alice Bay

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The clock, the crew and the money behind one day in a professional tracking room.

Ray Kowalski

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Frame-by-frame analysis used to live in academic journals; now a viewer with a pause button can run the same arguments in public.

Marco Bellandi

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The advance gets the headlines. The ghostwriter fee, the royalty escalators and the rights split decide who really cashes the check.

Tanya Brooks

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Three veteran distribution hires land just before MIPCOM — and each one tells you exactly which markets V10 is chasing.

Tanya Brooks

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Obituaries get written years in advance. The hard part is deciding what to publish, and when.

Tanya Brooks

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Themed voyages look like fan service. They are a business with three payers and one product.

Tanya Brooks

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Fake quotes, AI-generated photos and engagement bait now travel faster than corrections — here is how to spot each one.

Alice Bay