Omdia: YouTube Tops Most Popular Video Services As Free Viewing Increases Lead Over SVOD

LONDON, March 13, 2024 /PRNewswire/ — Exclusive new data from Omdia has revealed that after more than five years of an increase in stacking behaviors, the once-dominant model is beginning to show signs of strain. According to Omdia’s analysis from November 2023, the number of subscription video-on-demand (SVOD) services per home has declined in a number of markets for the first time. Simultaneously,  free video stacking is still on the rise.

Originally published at https://www.prnewswire.com/news-releases/omdia-youtube-tops-most-popular-video-services-as-free-viewing-increases-lead-over-svod-302086793.html

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