Build-A-Bear Celebrates Shining Holiday Theater Debut of New Film

Catch the Christmas Spirit with “Glisten and the Merry Mission”
for a Limited Time at Select Locations Across the U.S.

ST. LOUIS, Nov. 9, 2023 /PRNewswire/ — Build-A-Bear Workshop, Inc. (NYSE: BBW) is delighted to announce a magical theatrical kickoff weekend for its own Glisten and the Merry Mission, as laughter, wide eyes, and smiles were celebrated in movie seats across the country. Theaters were buzzing with joy and anticipation as kids reveled in the magic of the holiday film, with many in attendance by way of a free children’s movie ticket received by creating their very own furry friend at participating Build-A-Bear Workshops.