Knack Drops Holiday Limited Edition Backpack Capsule

Knack Fashion Backpack for Holiday
Knack Packs in Holiday Fashion Colors

Today, Knack Inc., a brand specializing in modern accessories for urban professionals, announced the drop of a Limited Edition capsule in its popular Series 2 backpack collection just in time for Holiday gift-giving. This Holiday capsule contains two new, limited-production styles that feature Knack's best-in-class organization for everyday carry combined with its unique, patent-pending, hidden expandable suitcase compartment for up to three days of travel.

"We are very excited to partner with consumers across the country to select two fresh new colors for this Holiday," Knack Inc.'s Founder and CEO, Chad Mellen, commented. He added, "We only made a handful of each style so that these Knack Packs will make truly unique Holiday gifts. Once they are gone, they are gone forever."

Today's new Limited Edition Holiday capsule includes:

• Series 2 Knack Pack expandable laptop backpack in Brick Red (MSRP $275)
• Series 2 Knack Pack expandable laptop backpack in Adobe Orange (MSRP $275)

To create these two new fashion colors, over the past year, the Knack design team:

• Narrowed down a list of dozens of colors initially suggested by Knack owners
• Conducted interviews and surveys with over 300 Knack consumers
• Sampled and developed 7 colors
• Confirmed the final two colors through a broad survey of current and potential Knack owners

These new Limited Edition products, as well as the entire Knack collection of multi-function backpacks and accessories, are sold exclusively at www.knackbags.com.

About Knack Inc.:

Launched by a seasoned team from Tumi, Coach and eBags, Knack is a privately-held, direct-to-consumer company offering a collection of patent-pending, expandable backpacks and accessories that easily take urban professionals from work to travel and back again with just one bag. With a focus on simplicity, authenticity, and flexibility, Knack's One Bag Life mission provides the ability to do less carrying and more experiencing every day. For more about Knack, and to experience One Bag Life, visit www.knackbags.com.

# # #