Country Star Nate Kenyon Performs Comedic Ballad in Chino Valley Ranchers’ Latest Ad

Chino Valley Ranchers - Chicken Scratch
Nate Kenyon stars in the latest ad for Chino Valley Ranchers titled \"Chicken Scratch\"

California-based Chino Valley Ranchers is cracking up fans with the release of yet another humorous internet ad promoting its pasture-raised eggs.

The commercial, delivered in music video format, is titled "Chicken Scratch." It features a lovelorn rancher jilted by his favorite chicken, who has flown the coop for Chino Valley. A string of puns delivered in convincing country heartbreak style culminate in the tagline, "The Grass Is Greener at Chino Valley." 

The song was written and performed by Nathan Kenyon at Anthem Entertainment/BMI. Supplemental lyrics were composed by Alex Ribble, founder of Big Chief Creative Media (BCCM) — the agency behind the ad.

Additional credits go to the ad's Writer/Director Tyler Wolff, Director of Photography Keith Leman, Editor/VFX A.J. Rickert-Epstein, and Music Producer Gabe Foust.

Chino Valley Ranchers is no stranger to avant-garde advertising with comedic storylines. Its previous ad, "Special Delivery," (also produced by BCCM), took highest honors in Season 2 of the 2022 MUSE Creative Awards. See the ad, here.  

Chino Valley's Chris Nichols explained why he and his company have opted for an unconventional approach to marketing eggs. "As a family-owned business for three generations, we like to think of ourselves as a pretty fun group. We want our marketing to be fun too."

See "Chicken Scratch" here: Video link

About Chino Valley Ranchers 

A family-owned company founded in the 1950s, Chino Valley Ranchers is dedicated to bringing the freshest, healthiest and best-tasting eggs to your table. The Nichols family considers its chickens part of the family, and they treat them accordingly. As an accredited California Certified Organic Farmers (CCOF) organic provider, Chino Valley Ranchers' hens are fed the finest organic, non-GMO grains and seeds from certified pesticide-free fields. Chino Valley Ranchers eggs are certified by American Humane and carry the American Humane Certified seal.

Learn more about Chino Valley Ranchers at https://www.chinovalleyranchers.com.