Only 35% of Tech CROs and Executives Are Very Satisfied With Partner Performance
A CRO's Guide to Transforming the Channel for XaaS Success
In conducting both quantitative benchmarks and interviews with today's fastest-growing Technology leaders, we set to highlight the challenges and priorities in 2023 and beyond.
BETHESDA, Md., January 25, 2023 (Newswire.com) - As technology businesses increasingly rely on channel partners to cover market opportunity, sell solutions, and deliver value-add services to customers, MarketBridge's new report shows that only 35% of Chief Revenue Officers (CROs) and executives are very satisfied with partner performance heading into 2023. The report, "A CRO's Guide to Transforming the Channel for XaaS Success," highlights the challenges and priorities in the channel as vendors push to develop and sell new as-a-service (XaaS) solutions in the face of an economic slowdown.
The shift to a subscription economy presents major go-to-market challenges for vendors. Technology vendors must upskill partners on new delivery models, recruit the best XaaS-ready partners, and convert brand-new buyer personas, all while enabling partners to deliver recurring business outcomes. The report's findings, based on both quantitative benchmarks and interviews with industry leaders, provide a clear path forward for CROs to transform their partner channels for XaaS success.
According to the report, modern partners (MSPs, CSPs, SIs, ISVs) are two times more likely to 'significantly increase' XaaS revenues in the next five years. However, only 35% of respondents on average were 'very satisfied' with partner performance outside of initial opportunity identification. Executives were also three times more likely than managers to believe they are behind the competition in quantifying the right number and mix of partners to deliver target revenues.
Mike Kelleher, Senior Vice President of MarketBridge's Technology Practice, said, "The channel is at a critical juncture. CROs must take a holistic view of their partners and focus on developing a modern, sustainable model that leverages the right mix of partners to drive growth in the subscription economy. This report provides a framework for partner transformation in 2023 and beyond."
Access the report here.
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About MarketBridge
MarketBridge is the management consultancy that Fortune 1000 companies rely on for sales and marketing expertise. The firm empowers clients to develop, measure, and scale revenue performance strategies powered by its proprietary Go-to-Market Science methodology.
Katie Artz
Director of Marketing
[email protected]
240-752-1867
Original Source: Only 35% of Tech CROs and Executives Are Very Satisfied With Partner Performance
NewOrg Exhibiting at 2023 Catholic Social Ministry Gathering on Capitol Hill
WASHINGTON, January 25, 2023 (Newswire.com) - NewOrg Management System, a leading data management software company serving not-for-profit organizations, today announced that they will be attending the 2023 Catholic Social Ministry Gathering at the Hyatt Regency on Capitol Hill. This prestigious event brings together leaders and experts from across the Catholic social services community to discuss important issues and share best practices. This year's event will be held from Jan. 28 through Jan. 31, 2023, and features guest speakers, workshops with experts in policy and community building, exhibits, and advocacy visits from members across the nation.
"NewOrg has been partnering with remarkable faith-based human services organizations for over 15 years. We are super excited to be participating in the Catholic Social Ministry Conference in Washington DC next week, where we'll have a chance to speak with local community experts and hear about all of the important and innovative efforts underway."
- David Crouch, Founder, NewOrg Management System
As a company that specializes in providing innovative solutions to help nonprofits thrive and grow, NewOrg Management System seeks to expand their services through the Catholic Social Services community. Current NewOrg partners within the community include Catholic Charities of South Carolina, DePaul USA, and St. Vincent DePaul, Portland Council. NewOrg will be exhibiting their software to leaders of other Catholic social services organizations. Presentations will include demos, consultations, case study examples, and one-on-one chats with NewOrg's seasoned implementation specialists.
About the Catholic Social Ministry Gathering
Website: https://web.cvent.com/event/698bf8ff-edc5-4c0d-b14a-4817a0277116/summary
Address: 400 New Jersey Ave NW, Washington DC 20001
About NewOrg Management System, Inc.
NewOrg Management System, Inc. - www.neworg.com
4000 Albemarle St NW (Ste 200) Washington, DC 20016
NewOrg is a leading software developer providing a cloud-based data management platform for nonprofits and local government/social agencies, with more than 50,000 users in the US & Canada since 2006. Celebrating 15 years providing complete, 100% customized data management for nonprofit organizations and affiliates, NewOrg's integrated software and service approach ensures that our partners improve efficiency, transparency, and sustainability.
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Contact Information:Nicholas Rowan
Vice President
[email protected]
860-245-1433
Original Source: NewOrg Exhibiting at 2023 Catholic Social Ministry Gathering on Capitol Hill
