Monthly Archives: November, 2022
Emplifi Predicts 2023 to Be the Year of Authenticity With Brands Relying on ‘Customer Influencers’ Across Social Platforms
Emplifi, the leading unified customer experience (CX) platform, today announced its top social media marketing predictions for 2023. According to Emplifi, 2023 will be the year of authenticity, with brands turning to "customer influencers," user-generated content (UGC), and tapping into the power of TikTok for product discovery.
UGC and the Rise of the "Customer Influencer"
Authenticity will be key going into 2023, and what could be more authentic than shining the spotlight on your very own customers? Expect brands to encourage customers to share their content and experiences. Using social media to source user-generated content from customers is a scalable and powerful solution for brands.
With 84% of millennials reporting that UGC on a company's website had an influence on what they buy, brands will tap into it to meet content demands in 2023, boosting business while galvanizing customer participation.
Short-form Video Will (Still) Dominate
TikTok's massive growth is proof that customers are demanding short-form video content. Whether for TikTok, Instagram Reels or Snapchat, marketers will face the challenge of adapting to the evolving trends and investing more of their budget in video.
According to Emplifi data, Instagram Reels have outperformed all other post types since the start of the year, with 80% of brands on the platform publishing at least one reel in Q3 2022.
Customers Will Turn to Social for Support
In 2023, we will see more customers turning to social media platforms to connect with brands about service-related issues. Whether it's via direct message or live video straight from social media apps, brands will offer more support touch points via social media. Brands like Orbit Baby and Currys have already implemented live video into their social media care strategy, so customers can receive the same expert advice they would get in-store from the comfort of wherever they are.
Brands will invest more in TikTok advertising
Boasting nearly 30 million daily active users globally, brands will tap into TikTok not only for brand awareness but for its contribution to sales.
Brands will get more creative on TikTok, looking to influencers to generate original sounds to increase the visibility of their advertising campaigns. TikTok will also emerge as a key platform for product discovery. The hashtag #TikTokMadeMeBuyIt gained nearly 31 billion views, demonstrating just how effective the platform has become for influencers and users to share their experiences in an engaging way.
About Emplifi
Emplifi is the leading unified customer experience (CX) platform that brings marketing, commerce, and care together to help businesses close the customer experience gap. More than 7,800 brands, including Delta Air Lines, Ford Motor Company, and McDonald's, rely on Emplifi to provide their customers with outstanding experiences at every touchpoint. For more information, visit www.emplifi.io.
Contact Information:
Amlika Lal
International PR Director
press@emplifi.io
Press Release Service by Newswire.com
Original Source: Emplifi Predicts 2023 to Be the Year of Authenticity With Brands Relying on 'Customer Influencers' Across Social Platforms
ZeroBounce Launches India Website
SANTA BARBARA, Calif. - November 30, 2022 - (Newswire.com)
Email validation and deliverability company ZeroBounce announces the launch of its India website. The site (zerobounce.in) processes customer data strictly within India, easing concerns about the country's upcoming privacy laws.
The new site is a result of user feedback and allows ZeroBounce's customers the option to store and process all of their data solely within India. ZeroBounce hosts all of its related services in India, including the front and back-end website.
ZeroBounce.in goes live in the wake of India's latest draft of the Digital Personal Data Protection (DPDP) Bill. First proposed in 2018, the bill aims to give individuals greater control over their data privacy. The DPDP Bill has had many iterations, including its withdrawal in August 2022. On Nov. 18, 2022, a new draft went up for public consultation and will be presented in Parliament next year.
"The DPDP Bill is neither final, nor the law, but its principles remain a potential concern for many companies in India," explains ZeroBounce COO Brian Minick. "While we await guidance from a final bill, we created the new site and functionality to provide additional comfort for our existing and soon-to-be Indian clientele. ZeroBounce will continue to iterate on the site and functionality until there is a final bill."
Furthermore, ZeroBounce employs military-grade data protection mechanisms. The company complies with GDPR protocols and has attained international security certifications such as SOC 2 Type 2, CCPA, and ISO 27001.
"The new site and functionality demonstrate our commitment to our Indian clients, and the steps we're willing to take to ensure compliance with current and future local data privacy laws," says ZeroBounce CEO Liviu Tanase.
Soon, ZeroBounce will also relaunch its platform Zerobounce.net, with an increased email validation accuracy of 99%, a more intuitive user experience, higher speeds, and better overall performance of its tools.
About ZeroBounce
ZeroBounce is an email verification and deliverability platform helping 200,000+ customers land more emails in the inbox.
The software removes email typos, nonexistent and abuse email accounts, spam traps, and other risky email addresses. ZeroBounce's email deliverability toolkit further supports the safe inbox delivery of transactional and marketing emails. The company operates a military-grade security infrastructure. It is GDPR and SOC 2 Type 2 compliant and ensures the highest levels of data protection.
ZeroBounce has validated more than 13 billion emails. Some of the companies it serves are Amazon, Disney, Netflix, LinkedIn, Sephora, Lodha Group, and Tata Nexarc.
In 2022, ZeroBounce founded Email Day (April 23), now an international holiday honoring email inventor Ray Tomlinson.
For more information, visit https://www.zerobounce.net/ and https://zerobounce.in/.
Contacts
ZeroBounce
Corina Leslie, +1-888-500-9521
PR Manager, office@zerobounce.net
Contact Information:
Corina Leslie
PR Manager
support@zerobounce.net
+1-888-500-9521
Press Release Service by Newswire.com
Original Source: ZeroBounce Launches India Website
