Eight Winners to Receive $10,000 in Development Awards
The American Library Association (ALA) is now accepting submissions for the 2021 John Cotton Dana Award (JCD). The John Cotton Dana Award is one of the most prestigious awards given to libraries and honors outstanding library public relations. Eight $10,000 awards will be provided by the H.W. Wilson Foundation in 2021.
Libraries of all types and sizes are encouraged to submit entries for a 2021 John Cotton Dana Award. Entries should highlight a strategic communications campaign from the past year. Examples of past campaigns have included rebranding efforts, promotion of archives and special collections, awareness campaigns, community partnerships and special events. Entries may be submitted by any library, Friends group, consulting agency or service provider, unless they are represented on the JCD committee.
Entries for the JCD Award are organized around needs assessment, planning, implementation and evaluation. Entrants are asked to submit documentation to show the scope and effectiveness of their campaign. Examples of these documents may include initial assessments and research, processes for implementation, goals met, creative output, media releases, media coverage and other metrics that establish results.
Applications for the 2021 John Cotton Dana Award should be submitted electronically and received by May 3, 2021. For more information, including entry documents, visit
The awards are managed by Core: Leadership, Infrastructure, Futures (Core), a new division of ALA formed in September 2020 that includes the Association of Library Collections and Technical Services (ALCTS), Library and Information Technology Association (LITA), and Library Leadership and Management Association (LLAMA). All John Cotton Dana Award judges are associated with the Core division. The 2021 John Cotton Dana Award winners will be announced online in June 2021 by ALA and EBSCO Information Services
About the John Cotton Dana Award
The John Cotton Dana Award was inaugurated by The H.W. Wilson Company at the 1946 annual conference of the American Library Association. It was named after John Cotton Dana (1856-1929), a librarian called the father of the modern library. The Awards are funded by the H.W. Wilson Foundation.
About the H.W. Wilson Foundation
The Foundation was established by Halsey W. Wilson in 1952 to support the needs of company employees and retirees. Since 1957, The H.W. Wilson Foundation has focused on providing financial assistance to causes having the greatest impact on improving the spirit, mind and body of the greatest number of people through aid, support and cooperation with charitable, benevolent, educational and religious institutions. Major donors to the Foundation included Mr. and Mrs. H.W. Wilson, and the H.W. Wilson Company.
About Core: Leadership, Infrastructure Futures
Core: Leadership, Infrastructure, Futures is the national association that advances the profession of librarians and information providers in central roles of leadership and management, collections and technical services, and technology. Our mission is to cultivate and amplify the collective expertise of library workers in core functions through community building, advocacy, and learning. Core is a new division of the American Library Association. Follow us on our Blog, Twitter or Instagram.
About EBSCO Information Services
EBSCO Information Services (EBSCO) is the preeminent provider of online research content and search technologies serving academic, school and public libraries; healthcare and medical institutions; corporations; and government agencies around the world. From research, acquisition management, subscription services and discovery to clinical decision support and patient care, learning, and research and development, EBSCO provides institutions with access to content and resources to serve the information and workflow needs of their users and organizations. EBSCO Information Services is a division of EBSCO Industries, Inc., a family-owned company since 1944. For more information, visit the EBSCO website.
For more information, please contact:
Vice President of Communications
(800) 653-2726 ext. 2594
Originally published at https://www.ala.org/news/member-news/2021/03/submissions-now-open-2021-john-cotton-dana-awards