philosophy Unveils "Rated R" Campaign Starring Sarah Michelle Gellar to Challenge the Fear Surrounding Retinol in Skincare

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philosophy Unveils "Rated R" Campaign Starring Sarah Michelle Gellar to Challenge the Fear Surrounding Retinol in Skincare
Actress and Iconic Scream Queen Partners with philosophy to demystify the `` retinol scaries '' with their latest innovationNEW YORK , Oct. 1 , 2024 /PRNewswire/ -- Dermatologist-endorsed beauty brand , philosophy , is teaming up with legendary actress Sarah Michelle Gellar to launch its bold new campaign designed to

Actress and Iconic Scream Queen Partners with philosophy to demystify the "retinol scaries" with their latest innovation

NEW YORK, Oct. 1, 2024 /PRNewswire/ -- Dermatologist-endorsed beauty brand, philosophy, is teaming up with legendary actress Sarah Michelle Gellar to launch its bold new campaign designed to demystify retinol use. Inspired by Gellar's legacy in horror films, the campaign cleverly plays on the association with fear to address the unnecessary trepidation many consumers feel about incorporating retinol into their skincare routines.

philosophy hero campaign video - movies should be scary, skincare shouldn't be
philosophy hero campaign video - movies should be scary, skincare shouldn't be
Sarah Michelle Gellar stars in a horror-film-inspired digital spot for philosophy’s new Ultimate Miracle Worker Face & Neck Cream, as shown in these behind-the-scenes photos.. (Photo: Sara Jaye Weiss)
Sarah Michelle Gellar stars in a horror-film-inspired digital spot for philosophy’s new Ultimate Miracle Worker Face & Neck Cream, as shown in these behind-the-scenes photos.. (Photo: Sara Jaye Weiss)
Sarah Michelle Gellar stars in a horror-film-inspired digital spot for philosophy’s new Ultimate Miracle Worker Face & Neck Cream, as shown in these behind-the-scenes photos. (Photo: Sara Jaye Weiss)
Sarah Michelle Gellar stars in a horror-film-inspired digital spot for philosophy’s new Ultimate Miracle Worker Face & Neck Cream, as shown in these behind-the-scenes photos. (Photo: Sara Jaye Weiss)
philosophy hero campaign video - movies should be scary, skincare shouldn't be Sarah Michelle Gellar stars in a horror-film-inspired digital spot for philosophy’s new Ultimate Miracle Worker Face & Neck Cream, as shown in these behind-the-scenes photos.. (Photo: Sara Jaye Weiss) Sarah Michelle Gellar stars in a horror-film-inspired digital spot for philosophy’s new Ultimate Miracle Worker Face & Neck Cream, as shown in these behind-the-scenes photos. (Photo: Sara Jaye Weiss) Originally published at https://www.prnewswire.com/news-releases/philosophy-unveils-rated-r-campaign-starring-sarah-michelle-gellar-to-challenge-the-fear-surrounding-retinol-in-skincare-302263972.html
philosophy Unveils "Rated R" Campaign Starring Sarah Michelle Gellar to Challenge the Fear Surrounding Retinol in Skincare
philosophy Unveils "Rated R" Campaign Starring Sarah Michelle Gellar to Challenge the Fear Surrounding Retinol in Skincare

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