iQIYI’s New VR Location-Based Entertainment to Launch Across Major Chinese Cities This Summer USA – English APAC – English India – English

Upcoming Overseas Expansions Include Dubai and Bangkok

BEIJING, June 24, 2024 /PRNewswire/ — On June 19, iQIYI, a leading online entertainment service in China, announced plans to launch VR location based experiences across major Chinese cities this summer, with global expansion to follow. The initiative aims to expand into offline commercial spaces and cultural tourism market, according to Hang ZHANG, Senior Vice President of iQIYI, highlighting the company’s innovative use of technology to transform IPs into captivating offline experiences.

iQIYI’s Luoyang VR Project, which debuted in Shanghai last year, will launch in Shenzhen this summer, alongside a new adaptation of the original thriller series Strange Tales of Tang Dynasty 2: To the West in Shenzhen and Beijing. Additionally, the highly anticipated VR immersive theater based on the hit drama series Love Between Fairy and Devil will soon open at Galaxy Macau and Shanghai, gearing up for the expected surge in summer travel.

The existing projects in major Chinese cities such as Shanghai, Luoyang, Xi’an, and Hefei have welcomed over 100,000 visitors cumulatively as of June this year. Furthermore, iQIYI is preparing to take its VR projects to the global stage with locations such as Dubai and Bangkok in the pipeline, while also exploring opportunities in domestic Chinese cities like Harbin and Changchun.

“Our VR immersive theaters gain a competitive edge in the market, and their success is supported by the widespread popularity of the original IPs on which these projects are based,” said Zhang at the 26th Shanghai International Film Festival.

These projects leverage VR technology to modernize and expand the reach of Chinese culture, enhancing the long-term value of iQIYI’s original IPs. Employing stunning theater sets, immersive audiovisual effects, and motion devices enhanced with sensory elements like wind and water spray, coupled with interactive gameplay and hand-tracking input, audiences can now fully immerse themselves in unparalleled multisensory experiences. Furthermore, these VR projects enhance efficiency and visitor capacity through thoughtfully designed routes tailored to each location and relevant cultural tourism scenes.

By transforming premium content into immersive experiences, iQIYI aims to showcase captivating content and engaging storytelling to a diverse global audience through cutting-edge technology, driving the evolution of content experiences in various settings.

CONTACT: iQIYI Press, [email protected] 

SOURCE iQIYI

iQIYI’s New VR Location-Based Entertainment to Launch Across Major Chinese Cities This Summer


USA – English





APAC – English




India – English

Originally published at https://www.prnewswire.com/news-releases/iqiyis-new-vr-location-based-entertainment-to-launch-across-major-chinese-cities-this-summer-302180075.html

Latest

spot_imgspot_img

Don't miss

Mega Matrix Announced that “Mr. Williams’ Mistaken Missus”, Love’s Chemical Reaction: When the Bossy President Encounters Dopamine, Sweet Romance Short Drama, launched on July...

PALO ALTO, Calif., July 15, 2024 /PRNewswire/ -- Mega Matrix Corp. ("MPU" or the "Company") (NYSE American: MPU), today announced that "Mr. Williams' Mistaken...

The Fall starring Lee Pace will premiere a restored 4K version, which will also stream on Mubi

The acclaimed visual film from Tarsem and starring Lee Pace will be making a restored premiere at the Locarno Film Festival. Last Updated on July...

Worldwide Church of Light Launches WCOLfilms.org to Spread Hope and Inspiration Through Film and Video

DALLAS, July 15, 2024 /PRNewswire/ -- The Worldwide Church of Light (WCOL), based in Dallas, Texas, is thrilled to announce the launch of its Film and...