Sports Legend Boomer Esiason, JOY-CPW, Inc. production team renew three-year deal for cutting-edge local TV measurement spanning all 210 U.S. markets
RESTON, Va., Feb. 27, 2023 /PRNewswire/ — Comscore, a trusted partner in planning, transacting, and evaluating media, today announced the continuation of its successful media measurement partnership with JOY-CPW, Inc., the producer behind the award-winning series, “Game Time with Boomer Esiason”. The multi-year agreement provides JOY-CPW, Inc., with the continued use of Comscore’s cutting-edge local television measurement for all 210 Comscore Television Markets in the U.S..
“Game Time with Boomer Esiason” has become a staple for sports fans, featuring one of the nation’s most popular sportscasters as he interviews the biggest names in the world of sports, including NFL Commissioner Roger Goodell, Olympic gold medalists Mikaela Shiffrin, Lindsey Vonn and Katie Ledecky, 2023 Daytona 500 winner Ricky Stenhouse Jr., and four-time Super Bowl champion Rob Gronkowski. The award winning “Game Time with Boomer Esiason” is carried in over 300 stations in all U.S. markets delivering news.
“Game Time with Boomer Esiason is thrilled to renew its partnership with Comscore for access to the most accurate reporting in local broadcast TV measurement,” said Executive Producer Jim Moskovitz. “Comscore provides the most accurate and stable data on which advertisers can rely, and we look forward to continued success with Comscore data from across the country and markets we’re proud to reach.”
As the leader in local television measurement, Comscore is at the forefront of the industry’s evolution. Powered by more than 30 million TV homes in the U.S., Comscore offers stability in its measurement and granular reporting down to the quarter hour. Comscore’s local TV solution combines real-world TV viewership information with advanced household-level consumer and demographic data, providing greater accuracy to customers’ advertiser base.
“We couldn’t be more pleased in the confidence that JOY-CPW, Inc. has in our local TV measurement by extending our valued partnership,” said Carol Hinnant, Chief Revenue Officer of Comscore. “Sports continues to be a major driver of live linear viewership, with leagues, teams and content producers trying to better understand audiences. Comscore is proud to partner with strong teams delivering quality programming to viewers across the country, and help deliver viewer insights critical for successful ad sales efforts.”
About Comscore Comscore (Nasdaq: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement.
Media Contact: Andrew Young KCSA Strategic Communications [email protected]
Brand On Marketing, the Wana Brands Foundation, PUFF Cannabis Co. and CannaBabe Will Collectively Donate $6,000 to Alternatives for Girls in Detroit on Thursday, March 30, in Line With CannaBabe's Impactful Pledge to Its Community.
Kiss Me, I'm A CannaBabe While their event had high expectations, the execution spoke for itself. The founders had received an overwhelming amount of positive testimonials praising the curated atmosphere and intentions - it was quite inspiring.
DETROIT, March 24, 2023 (Newswire.com)
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Voices were amplified, gender gaps were diminished and the industry really showed out for the debut of CannaBabe's private invite only launch event: "Kiss Me, I'm A CannaBabe" last Thursday at the Brooklyn Detroit.
While their event had high expectations, the execution spoke for itself. The founders had received an overwhelming amount of positive testimonials praising the curated atmosphere and intentions - it was quite inspiring. Diversifying the industry is no small task, but Mary Sharp and Jenna Kaltenberg found a fun and inclusive way to do so while also providing a safe and inviting environment for their guests. From the support from amazing sponsors to talented DJs keeping the event alive, and the amazing guests that embodied what it means to be a CannaBabe. It was an evening filled with music and art to curate a memorable night between elite cannabis brands and influential guests, aiming to provide an immersive, cannabis-friendly alternative to celebrate St. Patrick's Day! The event had hit full capacity weeks prior, and there were many that were unable to attend the debut; however, the energy of those who attended was immaculate.
The local artist Sheefy McFly was performing live demonstrations of his work while also doing a giveaway of a painted skateboard deck along with a vintage McFly polaroid. DogHouse Cannabis co-branded the VIP lounge with Sheefy McFly decor reflecting the recent release of CRUD™️. Detroit Social Events and Curtis Lamar with Backwoods & Bonfires festival were generous enough to provide two VIP tickets to their annual summer festival hosted in Detroit. Hype showed out with their walking taco food truck to satisfy the munchie cravings of the 700+ attendees throughout the evening; it was hard to not have an appetite with so many engaging activations. Wynk was slinging sweet seltzers to provide guests with a balanced, light, social experience. Element Extractions was dabbling into their concentrates to ensure guests could be fully educated on their products while also learning how to get the potent high they were seeking for. Chill Medicated was serving up the syrup with their Mocktail bar to allow guests to sample their fast-acting syrup tinctures in a variety of fruity flavors and also gifting samples for guests to try later on. Chill Medicated was also providing massages with their topical body rubs for pain, inflammation and skin conditions. Each guest was allotted 5 minutes for a professional shoulder massage using the topicals, aiming to promote their latest lineup of Topicals To-Go that are intended for quick on the go use. With live back to back performances by DJ Kdirty and DJ Sillygirlcarmen, the evening was filled with house-tech vibes which is the perfect presetting to Movement creeping up quickly. These girls really know how to get the dance floor moving and grooving! Puff was generous enough to donate product to the CannaBabe pre-sesh for the ladies helping host the event, in addition to providing $1000 worth of product from their retail stores as a prize to a lucky guest. Additional brands, such as Light Sky Farms, Wana Brands, Michigander Fire, Heavyweight Heads, Flower of Life and Evolution Edibles all had table activations to connect and educate with guests at the event. CannaBabe is delighted to have such strong support from amazing local brands. They would like to recognize the brands and sponsors involved in the event that made this dream a reality. A special thank you to our presenting sponsor PUFF Cannabis Co. and Brand On Marketing for executing our vision visually.
CannaBabe partnered with the Wana Brands Foundation, Brand On Marketing and PUFF Cannabis Co to present a donation check in the amount of $6000 towards the chosen charity Alternatives for Girls on Thursday, March 30th. Every event hosted by CannaBabe will have a new charity organization, local to the area of the event is being hosted, to partner with and to donate proceeds from the event. By supporting CannaBabe, you support those less fortunate in local communities.
"We believe there was a change that needed to happen and that change started with us throwing our first Cannababe Launch event, with a positive turnout of over 700 people throughout the evening from all over Michigan, out of state, consumers to investors, to people outside of the Cannabis industry looking to dip their toes into something they've never experienced or had been apart of. We have been to a multitude of events, and something we had noticed was that after every event everything just goes silent and it is the same 200 people we all know and no one or nothing new. We chose to use our voices to create a positive change and continue to spread awareness on not only the industry we are in, but the communities we are hosting these events in. With each event we throw we will be donating a percentage of the proceeds to a non profit organization we believe in. For this last event we donated a portion of the proceeds to Alternatives for Girls out of the SouthWest of Detroit. By acknowledging those out there who are in need of support, it will bring us all closer together as a community. We believe in throwing gatherings with a cause and spreading awareness for the bipoc, lgbtq+ community, and working together equally as any gender. Join us in continuing to make positive changes for not only us but everyone in the communities we are all a part of." - Mary & Jenna, CannaBabe Founders
CANNABABE - promoting inclusive community and connection between brands and consumers to facilitate brand recognition, strengthen loyalty and provide a space for companies to generate new business opportunities and provide education. To amplify the voices and representation of women in the cannabis industry and to bridge the gap between traditional consumption events and cultural gatherings.
BRAND ON Marketing - a modern solution to an ever-evolving market. With a team of advanced industry professionals, we can bring any idea to life. We are always looking to expand our creative abilities by exploring new industries, if we strongly feel we can benefit your company. Making the impossible possible, we put your brand on.
Brand On Marketing, the Wana Brands Foundation, PUFF Cannabis Co. and CannaBabe Will Collectively Donate $6,000 to Alternatives for Girls in Detroit on Thursday, March 30, in Line With CannaBabe's Impactful Pledge to Its Community.
Kiss Me, I'm A CannaBabe While their event had high expectations, the execution spoke for itself. The founders had received an overwhelming amount of positive testimonials praising the curated atmosphere and intentions - it was quite inspiring.
DETROIT, March 24, 2023 (Newswire.com)
-
Voices were amplified, gender gaps were diminished and the industry really showed out for the debut of CannaBabe's private invite only launch event: "Kiss Me, I'm A CannaBabe" last Thursday at the Brooklyn Detroit.
While their event had high expectations, the execution spoke for itself. The founders had received an overwhelming amount of positive testimonials praising the curated atmosphere and intentions - it was quite inspiring. Diversifying the industry is no small task, but Mary Sharp and Jenna Kaltenberg found a fun and inclusive way to do so while also providing a safe and inviting environment for their guests. From the support from amazing sponsors to talented DJs keeping the event alive, and the amazing guests that embodied what it means to be a CannaBabe. It was an evening filled with music and art to curate a memorable night between elite cannabis brands and influential guests, aiming to provide an immersive, cannabis-friendly alternative to celebrate St. Patrick's Day! The event had hit full capacity weeks prior, and there were many that were unable to attend the debut; however, the energy of those who attended was immaculate.
The local artist Sheefy McFly was performing live demonstrations of his work while also doing a giveaway of a painted skateboard deck along with a vintage McFly polaroid. DogHouse Cannabis co-branded the VIP lounge with Sheefy McFly decor reflecting the recent release of CRUD™️. Detroit Social Events and Curtis Lamar with Backwoods & Bonfires festival were generous enough to provide two VIP tickets to their annual summer festival hosted in Detroit. Hype showed out with their walking taco food truck to satisfy the munchie cravings of the 700+ attendees throughout the evening; it was hard to not have an appetite with so many engaging activations. Wynk was slinging sweet seltzers to provide guests with a balanced, light, social experience. Element Extractions was dabbling into their concentrates to ensure guests could be fully educated on their products while also learning how to get the potent high they were seeking for. Chill Medicated was serving up the syrup with their Mocktail bar to allow guests to sample their fast-acting syrup tinctures in a variety of fruity flavors and also gifting samples for guests to try later on. Chill Medicated was also providing massages with their topical body rubs for pain, inflammation and skin conditions. Each guest was allotted 5 minutes for a professional shoulder massage using the topicals, aiming to promote their latest lineup of Topicals To-Go that are intended for quick on the go use. With live back to back performances by DJ Kdirty and DJ Sillygirlcarmen, the evening was filled with house-tech vibes which is the perfect presetting to Movement creeping up quickly. These girls really know how to get the dance floor moving and grooving! Puff was generous enough to donate product to the CannaBabe pre-sesh for the ladies helping host the event, in addition to providing $1000 worth of product from their retail stores as a prize to a lucky guest. Additional brands, such as Light Sky Farms, Wana Brands, Michigander Fire, Heavyweight Heads, Flower of Life and Evolution Edibles all had table activations to connect and educate with guests at the event. CannaBabe is delighted to have such strong support from amazing local brands. They would like to recognize the brands and sponsors involved in the event that made this dream a reality. A special thank you to our presenting sponsor PUFF Cannabis Co. and Brand On Marketing for executing our vision visually.
CannaBabe partnered with the Wana Brands Foundation, Brand On Marketing and PUFF Cannabis Co to present a donation check in the amount of $6000 towards the chosen charity Alternatives for Girls on Thursday, March 30th. Every event hosted by CannaBabe will have a new charity organization, local to the area of the event is being hosted, to partner with and to donate proceeds from the event. By supporting CannaBabe, you support those less fortunate in local communities.
"We believe there was a change that needed to happen and that change started with us throwing our first Cannababe Launch event, with a positive turnout of over 700 people throughout the evening from all over Michigan, out of state, consumers to investors, to people outside of the Cannabis industry looking to dip their toes into something they've never experienced or had been apart of. We have been to a multitude of events, and something we had noticed was that after every event everything just goes silent and it is the same 200 people we all know and no one or nothing new. We chose to use our voices to create a positive change and continue to spread awareness on not only the industry we are in, but the communities we are hosting these events in. With each event we throw we will be donating a percentage of the proceeds to a non profit organization we believe in. For this last event we donated a portion of the proceeds to Alternatives for Girls out of the SouthWest of Detroit. By acknowledging those out there who are in need of support, it will bring us all closer together as a community. We believe in throwing gatherings with a cause and spreading awareness for the bipoc, lgbtq+ community, and working together equally as any gender. Join us in continuing to make positive changes for not only us but everyone in the communities we are all a part of." - Mary & Jenna, CannaBabe Founders
CANNABABE - promoting inclusive community and connection between brands and consumers to facilitate brand recognition, strengthen loyalty and provide a space for companies to generate new business opportunities and provide education. To amplify the voices and representation of women in the cannabis industry and to bridge the gap between traditional consumption events and cultural gatherings.
BRAND ON Marketing - a modern solution to an ever-evolving market. With a team of advanced industry professionals, we can bring any idea to life. We are always looking to expand our creative abilities by exploring new industries, if we strongly feel we can benefit your company. Making the impossible possible, we put your brand on.
Source: Netflix‘Zom 100: Bucket List of the Dead’
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