Elevate Outdoor Collective Announces Josee Larocque as New Chief Operations Officer

Elevate Outdoor Collective is announcing the arrival of Josee Larocque to the organization as its new Chief Operations Officer. Effective immediately, Josee will lead the Global Operations function from manufacturing to distribution. As a key member of the leadership team, she will design solutions to help deliver value and customer satisfaction.

John Colonna, CEO of Elevate Outdoor Collective, remarked that "Josee is a positive, solution-oriented leader. Over her career in global operations and her tenure at Burton, operational excellence has been at the heart of her work."

In her new role, Josee will focus on leveraging EOC's manufacturing strength to build the operational backbone of the company. During her onboarding, she will connect with regional teams to listen, learn and dive into strengthening manufacturing support. Says Colonna, "With Josee, we begin our journey to become a globally aligned operations organization as we bring our best-in-class products and experiences to the EOC consumers all around the world."

Josee has lived, studied and worked in the United States, Canada, Germany, the Netherlands, Austria and China. She worked in global trade and transportation before joining Burton in 1997 and held diverse roles, from operations manager and distribution director to sales and marketing manager. Most recently, she held the position of Sr. Vice President of Business and Digital Transformation, where she was responsible for a major business and digital transformation to help Burton become a world-class retailer after many years leading global operations. 

"We have been searching for the perfect fit," says Colonna, "and I am confident we found the perfect person to carry out our vision."

A long-time Vermonter, Josee lives with her husband, daughter and two dogs, spending much of their free time in the outdoors. As a winter-loving family, their main activities are snowboarding, snowshoeing, nordic skiing, and ice skating right in their backyard. She serves as treasurer for the Chill Foundation, a Vermont-based international non-profit organization that works to inspire youth to overcome challenges through board sports.

# # #

About Elevate Outdoor Collective:

Elevate Outdoor Collective is an alliance of iconic outdoor and winter sports brands with a specialized focus on skiing, snowboarding and snowshoeing. With each unique brand maintaining its own individual point of view and driving independent innovation, the Collective is fueled by the strength of world-class development facilities and engineers, global distribution channels and committed outdoor lifestyle enthusiasts and experts. For more, please visit the Elevate Outdoor Collective website to learn more about K2 Skis, K2 Snowboarding, Marker, Dalbello, Völkl, RIDE Snowboards, LINE Skis, Backcountry Access, Atlas Snowshoe Co., Tubbs Snowshoes, Madshus and K2 Skates.

Contact Information:
Martin Maisonpierre
Managing Director, WH inc.
[email protected]


Original Source: Elevate Outdoor Collective Announces Josee Larocque as New Chief Operations Officer

Latest

Netflix APAC showcase reveals bumper year for films from the region

Source: Netflix‘Zom 100: Bucket List of the Dead’ Netflix has...

Love & Death trailer: Elizabeth Olsen true crime series reaches HBO Max next month

HBO Max has released a trailer for the true...

PLA announces keynote speakers for 2022 conference, March 23-25

CHICAGO — The Public Library Association (PLA) 2022 Conference...

CannaBabe is Quickly Emerging in the Entertainment Industry After Debut of Exclusive Invite-Only Launch Event: ‘Kiss Me, I’m a CannaBabe’

Brand On Marketing, the Wana Brands Foundation, PUFF Cannabis Co. and CannaBabe Will Collectively Donate $6,000 to Alternatives for Girls in Detroit on Thursday, March 30, in Line With CannaBabe's Impactful Pledge to Its Community.

CannaBabe is Quickly Emerging in the Entertainment Industry After Debut of Exclusive Invite-Only Launch Event: ‘Kiss Me, I’m a CannaBabe’
Kiss Me, I'm A CannaBabe

While their event had high expectations, the execution spoke for itself. The founders had received an overwhelming amount of positive testimonials praising the curated atmosphere and intentions - it was quite inspiring.

Voices were amplified, gender gaps were diminished and the industry really showed out for the debut of CannaBabe's private invite only launch event: "Kiss Me, I'm A CannaBabe" last Thursday at the Brooklyn Detroit.

While their event had high expectations, the execution spoke for itself. The founders had received an overwhelming amount of positive testimonials praising the curated atmosphere and intentions - it was quite inspiring. Diversifying the industry is no small task, but Mary Sharp and Jenna Kaltenberg found a fun and inclusive way to do so while also providing a safe and inviting environment for their guests. From the support from amazing sponsors to talented DJs keeping the event alive, and the amazing guests that embodied what it means to be a CannaBabe. It was an evening filled with music and art to curate a memorable night between elite cannabis brands and influential guests, aiming to provide an immersive, cannabis-friendly alternative to celebrate St. Patrick's Day! The event had hit full capacity weeks prior, and there were many that were unable to attend the debut; however, the energy of those who attended was immaculate. 

The local artist Sheefy McFly was performing live demonstrations of his work while also doing a giveaway of a painted skateboard deck along with a vintage McFly polaroid. DogHouse Cannabis co-branded the VIP lounge with Sheefy McFly decor reflecting the recent release of CRUD™️. Detroit Social Events and Curtis Lamar with Backwoods & Bonfires festival were generous enough to provide two VIP tickets to their annual summer festival hosted in Detroit. Hype showed out with their walking taco food truck to satisfy the munchie cravings of the 700+ attendees throughout the evening; it was hard to not have an appetite with so many engaging activations. Wynk was slinging sweet seltzers to provide guests with a balanced, light, social experience. Element Extractions was dabbling into their concentrates to ensure guests could be fully educated on their products while also learning how to get the potent high they were seeking for. Chill Medicated was serving up the syrup with their Mocktail bar to allow guests to sample their fast-acting syrup tinctures in a variety of fruity flavors and also gifting samples for guests to try later on. Chill Medicated was also providing massages with their topical body rubs for pain, inflammation and skin conditions. Each guest was allotted 5 minutes for a professional shoulder massage using the topicals, aiming to promote their latest lineup of Topicals To-Go that are intended for quick on the go use. With live back to back performances by DJ Kdirty and DJ Sillygirlcarmen, the evening was filled with house-tech vibes which is the perfect presetting to Movement creeping up quickly. These girls really know how to get the dance floor moving and grooving! Puff was generous enough to donate product to the CannaBabe pre-sesh for the ladies helping host the event, in addition to providing $1000 worth of product from their retail stores as a prize to a lucky guest. Additional brands, such as Light Sky Farms, Wana Brands, Michigander Fire, Heavyweight Heads, Flower of Life and Evolution Edibles all had table activations to connect and educate with guests at the event. CannaBabe is delighted to have such strong support from amazing local brands. They would like to recognize the brands and sponsors involved in the event that made this dream a reality. A special thank you to our presenting sponsor PUFF Cannabis Co. and Brand On Marketing for executing our vision visually. 

CannaBabe partnered with the Wana Brands FoundationBrand On Marketing and PUFF Cannabis Co to present a donation check in the amount of $6000 towards the chosen charity Alternatives for Girls on Thursday, March 30th. Every event hosted by CannaBabe will have a new charity organization, local to the area of the event is being hosted, to partner with and to donate proceeds from the event. By supporting CannaBabe, you support those less fortunate in local communities. 

"We believe there was a change that needed to happen and that change started with us throwing our first Cannababe Launch event, with a positive turnout of over 700 people throughout the evening from all over Michigan, out of state, consumers to investors, to people outside of the Cannabis industry looking to dip their toes into something they've never experienced or had been apart of. We have been to a multitude of events, and something we had noticed was that after every event everything just goes silent and it is the same 200 people we all know and no one or nothing new. We chose to use our voices to create a positive change and continue to spread awareness on not only the industry we are in, but the communities we are hosting these events in. With each event we throw we will be donating a percentage of the proceeds to a non profit organization we believe in. For this last event we donated a portion of the proceeds to Alternatives for Girls out of the SouthWest of Detroit. By acknowledging those out there who are in need of support, it will bring us all closer together as a community. We believe in throwing gatherings with a cause and spreading awareness for the bipoc, lgbtq+ community, and working together equally as any gender. Join us in continuing to make positive changes for not only us but everyone in the communities we are all a part of." - MaryJenna, CannaBabe Founders 

CANNABABE - promoting inclusive community and connection between brands and consumers to facilitate brand recognition, strengthen loyalty and provide a space for companies to generate new business opportunities and provide education. To amplify the voices and representation of women in the cannabis industry and to bridge the gap between traditional consumption events and cultural gatherings. 

BRAND ON Marketing - a modern solution to an ever-evolving market. With a team of advanced industry professionals, we can bring any idea to life. We are always looking to expand our creative abilities by exploring new industries, if we strongly feel we can benefit your company. Making the impossible possible, we put your brand on. 

Media Contact: [email protected]

Contact Information:
Ryli Kant
President of Brand On Marketing
[email protected]
(989) 574 - 6498


Original Source: CannaBabe is Quickly Emerging in the Entertainment Industry After Debut of Exclusive Invite-Only Launch Event: 'Kiss Me, I'm a CannaBabe'
spot_imgspot_img

Don't miss

Netflix APAC showcase reveals bumper year for films from the region

Source: Netflix‘Zom 100: Bucket List of the Dead’ Netflix has...

Love & Death trailer: Elizabeth Olsen true crime series reaches HBO Max next month

HBO Max has released a trailer for the true...

PLA announces keynote speakers for 2022 conference, March 23-25

CHICAGO — The Public Library Association (PLA) 2022 Conference...

CannaBabe is Quickly Emerging in the Entertainment Industry After Debut of Exclusive Invite-Only Launch Event: ‘Kiss Me, I’m a CannaBabe’

Brand On Marketing, the Wana Brands Foundation, PUFF Cannabis Co. and CannaBabe Will Collectively Donate $6,000 to Alternatives for Girls in Detroit on Thursday, March 30, in Line With CannaBabe's Impactful Pledge to Its Community.

CannaBabe is Quickly Emerging in the Entertainment Industry After Debut of Exclusive Invite-Only Launch Event: ‘Kiss Me, I’m a CannaBabe’
Kiss Me, I'm A CannaBabe

While their event had high expectations, the execution spoke for itself. The founders had received an overwhelming amount of positive testimonials praising the curated atmosphere and intentions - it was quite inspiring.

Voices were amplified, gender gaps were diminished and the industry really showed out for the debut of CannaBabe's private invite only launch event: "Kiss Me, I'm A CannaBabe" last Thursday at the Brooklyn Detroit.

While their event had high expectations, the execution spoke for itself. The founders had received an overwhelming amount of positive testimonials praising the curated atmosphere and intentions - it was quite inspiring. Diversifying the industry is no small task, but Mary Sharp and Jenna Kaltenberg found a fun and inclusive way to do so while also providing a safe and inviting environment for their guests. From the support from amazing sponsors to talented DJs keeping the event alive, and the amazing guests that embodied what it means to be a CannaBabe. It was an evening filled with music and art to curate a memorable night between elite cannabis brands and influential guests, aiming to provide an immersive, cannabis-friendly alternative to celebrate St. Patrick's Day! The event had hit full capacity weeks prior, and there were many that were unable to attend the debut; however, the energy of those who attended was immaculate. 

The local artist Sheefy McFly was performing live demonstrations of his work while also doing a giveaway of a painted skateboard deck along with a vintage McFly polaroid. DogHouse Cannabis co-branded the VIP lounge with Sheefy McFly decor reflecting the recent release of CRUD™️. Detroit Social Events and Curtis Lamar with Backwoods & Bonfires festival were generous enough to provide two VIP tickets to their annual summer festival hosted in Detroit. Hype showed out with their walking taco food truck to satisfy the munchie cravings of the 700+ attendees throughout the evening; it was hard to not have an appetite with so many engaging activations. Wynk was slinging sweet seltzers to provide guests with a balanced, light, social experience. Element Extractions was dabbling into their concentrates to ensure guests could be fully educated on their products while also learning how to get the potent high they were seeking for. Chill Medicated was serving up the syrup with their Mocktail bar to allow guests to sample their fast-acting syrup tinctures in a variety of fruity flavors and also gifting samples for guests to try later on. Chill Medicated was also providing massages with their topical body rubs for pain, inflammation and skin conditions. Each guest was allotted 5 minutes for a professional shoulder massage using the topicals, aiming to promote their latest lineup of Topicals To-Go that are intended for quick on the go use. With live back to back performances by DJ Kdirty and DJ Sillygirlcarmen, the evening was filled with house-tech vibes which is the perfect presetting to Movement creeping up quickly. These girls really know how to get the dance floor moving and grooving! Puff was generous enough to donate product to the CannaBabe pre-sesh for the ladies helping host the event, in addition to providing $1000 worth of product from their retail stores as a prize to a lucky guest. Additional brands, such as Light Sky Farms, Wana Brands, Michigander Fire, Heavyweight Heads, Flower of Life and Evolution Edibles all had table activations to connect and educate with guests at the event. CannaBabe is delighted to have such strong support from amazing local brands. They would like to recognize the brands and sponsors involved in the event that made this dream a reality. A special thank you to our presenting sponsor PUFF Cannabis Co. and Brand On Marketing for executing our vision visually. 

CannaBabe partnered with the Wana Brands FoundationBrand On Marketing and PUFF Cannabis Co to present a donation check in the amount of $6000 towards the chosen charity Alternatives for Girls on Thursday, March 30th. Every event hosted by CannaBabe will have a new charity organization, local to the area of the event is being hosted, to partner with and to donate proceeds from the event. By supporting CannaBabe, you support those less fortunate in local communities. 

"We believe there was a change that needed to happen and that change started with us throwing our first Cannababe Launch event, with a positive turnout of over 700 people throughout the evening from all over Michigan, out of state, consumers to investors, to people outside of the Cannabis industry looking to dip their toes into something they've never experienced or had been apart of. We have been to a multitude of events, and something we had noticed was that after every event everything just goes silent and it is the same 200 people we all know and no one or nothing new. We chose to use our voices to create a positive change and continue to spread awareness on not only the industry we are in, but the communities we are hosting these events in. With each event we throw we will be donating a percentage of the proceeds to a non profit organization we believe in. For this last event we donated a portion of the proceeds to Alternatives for Girls out of the SouthWest of Detroit. By acknowledging those out there who are in need of support, it will bring us all closer together as a community. We believe in throwing gatherings with a cause and spreading awareness for the bipoc, lgbtq+ community, and working together equally as any gender. Join us in continuing to make positive changes for not only us but everyone in the communities we are all a part of." - MaryJenna, CannaBabe Founders 

CANNABABE - promoting inclusive community and connection between brands and consumers to facilitate brand recognition, strengthen loyalty and provide a space for companies to generate new business opportunities and provide education. To amplify the voices and representation of women in the cannabis industry and to bridge the gap between traditional consumption events and cultural gatherings. 

BRAND ON Marketing - a modern solution to an ever-evolving market. With a team of advanced industry professionals, we can bring any idea to life. We are always looking to expand our creative abilities by exploring new industries, if we strongly feel we can benefit your company. Making the impossible possible, we put your brand on. 

Media Contact: [email protected]

Contact Information:
Ryli Kant
President of Brand On Marketing
[email protected]
(989) 574 - 6498


Original Source: CannaBabe is Quickly Emerging in the Entertainment Industry After Debut of Exclusive Invite-Only Launch Event: 'Kiss Me, I'm a CannaBabe'

Details emerge surrounding Victoria Alonso’s exit at Marvel Studios

Visual Effects artists come forward about some of Alonso’s...

Netflix APAC showcase reveals bumper year for films from the region

Source: Netflix‘Zom 100: Bucket List of the Dead’ Netflix has revealed that films from across Asia-Pacific featured in its top 10 weekly global non-English film...

Love & Death trailer: Elizabeth Olsen true crime series reaches HBO Max next month

HBO Max has released a trailer for the true crime mini-series Love & Death, starring Elizabeth Olsen and set for April premiere https://www.youtube.com/watch?v=IdVSe1Fa78I A month ago,...

PLA announces keynote speakers for 2022 conference, March 23-25

CHICAGO — The Public Library Association (PLA) 2022 Conference will open and close with laughter and a challenge to engage the current moment with...