Innovation Refunds Lands Feature in The Wall Street Journal Through Newswire’s MAP
Innovation Refunds, an industry leader in turnkey tax solutions and a Newswire Media Advantage Platform (MAP) client, was featured in a recent article in The Wall Street Journal.
In the article titled, As Pandemic Aid Dries Up, Businesses Chase Covid Tax Credit, Innovation Refunds and its CEO, Howard Makler, were featured as subject matter experts and shared their knowledge on the employee-retention tax credit (ERC).
Through the ERC, businesses can claim up to $26,000 per employee in refunds by amending payroll tax returns from 2020 and 2021. Innovation Refunds specializes in helping companies exercise the ERC and has completed over 4,000 ERC filings totaling $1.135 billion.
This earned media feature in a top-tier industry publication was facilitated by Newswire's MAP, a full-service media and marketing communications program that turns owned media into earned media opportunities to accelerate business growth.
"Securing this feature in The Wall Street Journal positioned our brand as experts and strengthened our authority and credibility in the industry," said Makler. "Newswire was the catalyst for this opportunity, and we're confident our partnership will create more opportunities for our brand to expand our reach, build awareness and improve our bottom line."
As part of the MAP, Innovation Refunds has direct access to Newswire's experts who create the right content, curate the right media lists and commercial targets, distribute the right message through comprehensive press release distribution and commercial outreach, pitch the media, monitor and track effectiveness and showcase the communications in a newsroom that's uniquely tailored to Innovation Refunds.
"With more businesses feeling pressure because of inflation, ERC is especially valuable, and Innovation Refunds is helping those companies lessen the burden," said Erik Rohrmann, Chief Operating Officer at Newswire. "This feature gave Innovation Refunds the platform to reach and educate their target audience, and our team will double down on this momentum to create additional opportunities."
For Innovation Refunds, this earned media mention in The Wall Street Journal, which attracts around 22 million website visitors a month, is a testament to the power of Newswire's press release distribution services and its ability to amplify clients' messaging.
To learn more about Newswire's Media Advantage Platform and its integrated media solutions, visit Newswire.com.
About Innovation Refunds
Our mission is to assist small and medium-sized businesses to attain cash incentives from federal and state governments. Innovation Refunds began providing its services in 2020. Since then, it has been able to provide financial solutions to thousands of companies, with billions in cash refunds available for small and medium-sized businesses. To learn more, visit www.innovationrefunds.com.
About Newswire
Newswire is a media technology company that provides its clients the Media Advantage Platform consisting of press release distribution, media databases, media monitoring, and newsrooms that power the Media Advantage: greater brand awareness through earned media, increased online visibility through greater SEO recognition, and more sales inquiries through targeted digital marketing campaigns.
Through its disruptive Media Advantage Platform, relentless commitment to customer satisfaction, and passion for customer performance, Newswire is automating media and marketing communications for large and small businesses seeking to deliver the right message to the right audience at the right time for the right purpose.
To learn more about Newswire and its Media Advantage Platform, visit Newswire.com and discover why our customers have named us #1 for Customer Satisfaction and Ease of Use for four years in a row.
For more information, visit http://www.newswire.com.
Contact Information:
Charlie Terenzio
Chief Marketing Officer
[email protected]
Press Release Service by Newswire.com
Original Source: Innovation Refunds Lands Feature in The Wall Street Journal Through Newswire's MAP
Kaival Marketing Services Bolsters Bidi Vapor’s Sales Staff
JACKSONVILLE BEACH, Fla. - December 7, 2022 - (Newswire.com)
Kaival Marketing Services (KMS), which handles sales and marketing for Bidi Vapor, LLC, announced it has hired Dean Simmons, formerly Vice President of Sales at Swisher International, to maximize major retail and wholesale accounts for its top-selling, high-margin BIDI® Stick.
Mr. Simmons will join KMS as Senior Vice President of Sales and Corporate Development, effective immediately.
During his time at Swisher, a major other tobacco products (OTP) manufacturer, Mr. Simmons was responsible for leading its national sales department, calling on wholesale and retail accounts throughout the convenience, mass, drug, grocery and tobacco-outlet retail channels. His team deployed the Jacksonville, Florida-based manufacturer's flagship brands, including Swisher Sweets, BLK, Optimo and Goodies.
"Adding Dean will allow KMS to maximize its market potential quickly with several new retail customers that have been waiting to sell its high-profit BIDI® Stick," said Russell Quick, President of KMS, Jacksonville Beach, Fla. "His extensive leadership background in OTP, as well as his connections with top accounts here in the U.S., make him a valuable asset to our growing sales team."
Before his last position, Mr. Simmons was Vice President of National Accounts for Swisher, managing the strategic partnerships for its largest chain-retail partners and major wholesale accounts.
"I can expand upon what KMS has started for Bidi Vapor," Simmons says, "and get a deeper depth of accounts with the background and relationships I have built up over the years."
The move comes after a major victory in the courts for Bidi Vapor. As previously reported, on Aug. 23, 2022, the 11th Circuit Court of Appeals overruled the U.S. Food and Drug Administration's (FDA) marketing denial order (MDO) related to Bidi Vapor's non-tobacco flavored devices. That decision set aside the MDOs, allowing Bidi Vapor's exclusive U.S. distributor, Kaival Brands Innovations Group, to market all flavor varieties of the BIDI® Stick nationwide, subject to FDA discretion. All ENDS products on the market today that do not have marketing authorization from the FDA are subject to agency enforcement.
KMS is the independent contractor acting as the marketing and sales division of Kaival Brands. "The ability of KMS to connect Kaival Brands to new sales and distribution channels is exponentially strengthened with the addition of Dean to the KMS team," said Eric Mosser, President and Chief Operating Officer of Kaival Brands, Grant, Florida. "We applaud KMS on securing a top talent in the industry and strengthening the robust and accomplished marketing and sales team that has made BIDI® Stick the No. 1-selling disposable ENDS in the United States, according to Nielsen data1."
Mr. Simmons joins a sales team at KMS that includes Todd Wheeler, a former top sales executive for Reynolds American Inc. (RAI), Winston-Salem, N.C. Wheeler was with RAI for 16 years before becoming national sales director for KMS in 2000. While at RAI, Wheeler was senior division manager for trade marketing. In that position, Wheeler oversaw independent and account outlets to deliver both volume and share targets. Successful brand launches included the Camel SNUS, VELO and VUSE Vapor portfolios.
1 Goldman Sachs, Americas Tobacco Report published Nov. 15, 2022.
ABOUT KAIVAL MARKETING SERVICES
Based in Jacksonville Beach, Florida, Kaival Marketing Services has served as the primary marketing and sales service provider for Kaival Brands since 2020. In addition to its sales force, KMS brings over 100 contracted employees dedicated to supporting Kaival Brands' management team through its next stage of growth. Kaival Marketing Services has used its experience and expertise in retail marketing and sales to catapult the BIDI® Stick to become the No. 1-selling disposable ENDS in the United States.
ABOUT BIDI VAPOR
Based in Melbourne, Florida, Bidi Vapor maintains a commitment to responsible marketing, supporting age-verification standards and sustainability through its BIDI® Cares recycling program. Bidi Vapor's premier device, the BIDI® Stick, is a premium product made with medical-grade components, a UL-certified battery and technology designed to deliver a consistent vaping experience for adult smokers 21 and over. Bidi Vapor is also adamant about strict compliance with all federal, state and local guidelines and regulations. At Bidi Vapor, innovation is key to its mission, with the BIDI® Stick promoting environmental sustainability, while providing a unique vaping experience to adult smokers.
Nirajkumar Patel, the Company's Chief Science and Regulatory Officer, owns and controls Bidi Vapor. As a result, Bidi Vapor is considered a related party.
For more information, visit www.bidivapor.com.
ABOUT KAIVAL BRANDS
Based in Grant, Florida, Kaival Brands is a company focused on growing and incubating innovative and profitable products into mature and dominant brands in their respective markets. Our vision is to develop internally, acquire, own, or exclusively distribute these innovative products and grow each into dominant market-share brands with superior quality and recognizable innovation. Kaival Brands is the exclusive U.S. distributor of all vapor products manufactured by Bidi Vapor. Philip Morris Products S.A., via license from Kaival Brands International, LLC, a 100% fully owned subsidiary of Kaival Brands, is the exclusive distributor of all vapor products manufactured by Bidi Vapor in certain non-U.S. jurisdictions.
Learn more about Kaival Brands at https://ir.kaivalbrands.com/overview/default.aspx.
Contact Information:
Angel Abcede
Press Manager
[email protected]
(773) 459-6775
Press Release Service by Newswire.com
Original Source: Kaival Marketing Services Bolsters Bidi Vapor's Sales Staff
